Last Updated on October 6, 2019

Manage My Cookies

The cookie notice describes the different types of cookies and similar technologies that may be applied on all University of Chicago Booth School of Business (Chicago Booth) website(s).

We use cookies, web beacons and other technologies to improve and customize our website and your experience; to understand how users interact with our website; to determine what calls to action perform best; measure results of multiple web omni-channels and to present you with advertising relevant to your interests based on your page views.



A cookie is a small data file stored in your browser when you visit a website or access an application. Chicago Booth sends cookies when you visit any of our sites or sites where our ads appear. Accepting the cookies used on our site, or sites on which our ads appear, may give us access to information about your browsing behavior, which we may use to personalize your experience. Cookies are typically classified as either “session” cookies or “persistent” cookies.


Web beacons (also known as pixel tags, internet tags, clear GIFs, or single-pixel GIFs) and embedded scripts are other technologies that we use on our websites and in our applications, as well as in some of our emails and ads.

Web beacons (or “tags”) are bits of programming code included in web pages, emails, and ads that notify us (or the companies that help us run our business) when those web pages, emails, or ads have been viewed or clicked on. Embedded scripts are bits of programming code included within some of our web pages that measure how you use those web pages, such as which links you click on. We use this information to improve our websites and online services, tailor our websites and online services to your likely interests, and conduct market research. You may be able to turn off scripting functionality, such as JavaScript, within your browser (please refer to your browser’s help function). Note that if you disable scripting functionality, some of our websites and applications may not function properly.


Chicago Booth and the University contract with service providers to place ads on websites owned by third parties. These service providers may send third-party cookies from—and use web beacons on—their websites, as well as on These cookies and web beacons may enable Chicago Booth to collect information about the pages you viewed and the links you clicked on. At times, these third-party websites may advertise to previous visitors that visited a Chicago Booth website, but did not complete a task on our site, for example, finishing a contact form to make an inquiry.

Most web browsers include a “Do Not Track” feature that offers you the ability to inform websites and ad networks that you do not want your online activities tracked.

You can learn more about network advertising and how to opt out by visiting


Necessary Cookies: These cookies are essential in order to enable the services to provide the feature you have requested, such as remembering you have logged in.

  • E.g. Admitted Student Website; Logins to certain sections of the Chicago Booth domains

Performance and Analytics Cookies: These cookies are used to collect information on how users interact with Chicago Booth websites and enable us to improve the user experience as well as optimize our site where needed, based on these interactions.

  • E.g. The Chicago Booth domain uses the following web tracking platforms to track several features of the Chicago Booth domain(s):
  • Adobe Analytics
  • CrazyEgg
  • Coveo
  • Google Analytics
  • Marketo
  • Ping
  • Sitecore Analytics

Targeting or Advertising Cookies: These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. The cookies will remember the website you have visited and this information is shared with other parties such as advertising technology service providers and advertisers.

  • E.g. Some targeting cookies (referred to as 3rd party cookies) used on the Chicago Booth domains are:
  • Bing
  • BlueKai
  • DoubleClick
  • Facebook Pixels
  • LinkedIn
  • Optimizely

Social Media Cookies: These cookies are used when you share information using a social media sharing button or “like” button on our websites or you link your account or engage with our content on or through a social media site. The social network will record that you have done this. This information may be linked to targeting/advertising activities.

  • E.g. Several of the Chicago Booth pages have been optimized for social sharing using the tool AddThis to allow users to share pages on social media platforms such as Facebook, Twitter and LinkedIn.


  • Chicago Booth Community Directory
  • Disqus used to allow users to post comments on blogs via Chicago Booth

1st Party Cookies: cookies placed on your computer associated with the Chicago Booth domain you are accessing. Refer to the table below for examples of 1st party cookies used for Chicago Booth websites.

3rd Party Cookies: belongs to a domain different from the one shown in the address bar. This sort of cookie typically appears when web pages feature content from external websites, such as banner advertisements.


The table below list some of the most commonly used cookies that are set on your browser for the Chicago Booth website(s) along with the purpose of which we use them (other cookies may also be used, and we may use other types of cookies and cookies for other purposes

Cookie Name Description of Purpose Cookie Expiration

Collects information on how a user accessed the Chicago Booth website such as ads, tracking, or referral web addresses.

1st Party Cookie / (Performance and Analytics Cookie)

Expires after 12 months

Collects information on how a user accessed the Chicago Booth website such as ads, tracking, or referral web addresses – only set on the Why Booth campaign site.

1st Party Cookie  (Performance and Analytics Cookie)

Expires after 6 months

Cookie used to validate login for the Admitted Student sites. 

1st Party Cookie / (Necessary Cookie)

Expires after logout
pa-session; pa-user

Cookies associated with PING to track visits and users for the online student application and many of the event registrations using the url (

3rd Party Cookie / (Performance and Analytics Cookie)


Cookie used to track the number of distinct users who submitted a query of clicked an item, counting them only once even if they did the same query or clicked the same item over the course of many visits.

3rd Party Cookie / (Performance and Analytics Cookie


Contains campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversation tags will read this cookie unless you opt-out.

3rd Party Cookie / (Performance, Analytics, Targeting and Advertising Cookie)

Expires after 90 days

Sitecore specific cookies used to track anonymous users.

1st Party Cookie / (Performance and Analytics Cookie)

Expires after 10 years

Records page visits and last activity. 

3rd Party Cookie / (Analytics Cookie)

Expires after 24 months


All browsers permit that you reject and/or delete cookies either one at a time or all at once. The procedure for this depends on the browser you use.

You may refuse or accept cookies from the site at any time by activating settings on your browser. Information about the procedure to follow in order to enable or disable cookies can be found on your Internet browser provider’s website via your help screen. You may wish to refer to for information on commonly used browsers. Please be aware that if cookies are disabled, some features of the Chicago Booth website(s) may not operate as intended.

You can adjust your cookie preferences by adjusting your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. The Help function within your browser should explain how to do this. Alternatively, you may visit or to obtain detailed information on how to prevent cookies from being set on your particular browser.

You may also opt out of additional third-party advertising by going to the Network Advertising Initiative's Website at and following the directions there, or to the Digital Advertising Alliance website at and following the directions there. The effect of opting out of third-party advertising networks is explained on each opt out page. Note that for some sites, the effect of opting out of third-party advertising means that customized advertising will not be delivered to you.

Information regarding your usage of Chicago Booth website(s) may still be collected for research, analytics, or internal operations purposes. The University of Chicago Booth School of Business is not responsible for the effectiveness of any such opt-out options.

You may specifically opt-out of data being collected and used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on.


Changes may be made to this cookie notice at anytime. When significant changes are made to our cookie policy, they will be disclosed here. Any changes in this cookie notice will become effective when we make the revised cookie notice available on or through the University of Chicago Booth School of Business (Chicago Booth) website(s) and will be reflected here. For your convenience please refer to the last updated date.


If you have any questions about this Cookie Notice, the practices of this site, or your dealings with this site, you can contact:

The University of Chicago Booth School of Business
5807 S. Woodlawn Ave.
Chicago, Illinois 60637

You can also send an email to:

Ready to Book Your Event?